VRM Media Announces New Editorial Appointments
Daniel McSweeney, president of VRM Media (East Brunswick, NJ), has announced the hiring of Daniel Breeman as editor-in-chief of Vitamin Retailer, as well as its sister publication, Natural Practitioner. Breeman succeeds former editor-in-chief Kate Quackenbush, who has joined nutritional ingredient supplier NattoPharma (Metuchen, NJ) as director of communications.
Breeman most recently served as the senior communications manager for Healthcare Quality Strategies (HQSI) of East Brunswick, NJ, where he worked with physicians and nurses to develop a variety of health care-related communications in print and online.
Prior to his most recent position at HQSI, Breeman’s 25-year professional career includes serving in senior-level editorial positions for a variety of business-to-business media companies, including Ridgewood Medical Media, Health Monitor Network, Advanstar Communications, Edgell Communications, Penton Media and Cahners.
Notably, Breeman is the former managing editor for Drug Topics, where he managed day-to-day operations for a twice-monthly pharmaceutical news publication with a circulation of 155,000. He was also a former managing editor of Pharmacy Purchasing & Products magazine, and additionally served as senior editor for Health Monitor.
“Everyone at VRM Media is very excited to have an editor of the caliber of Daniel Breeman join our company,” McSweeney said. “His vast B-to-B media experience combined with his strong knowledge of the professional health care and retail sectors makes Daniel a perfect fit for his new role as editor-in-chief of Vitamin Retailer and Natural Practitioner.”
Regarding Quackenbush’s departure, McSweeney added that, “We sincerely thank Kate for her six years of stellar service to VRM Media and wish her much success at NattoPharma.”
VRM has also announced the promotion of Janet Poveromo to editor-in-chief of its other industry publication, Nutrition Industry Executive magazine. Poveromo will concurrently maintain her present role as managing editor of Vitamin Retailer and editor of Gluten Free Retailer magazines.
Shari Barbanel, who has been serving as VRM’s associate editor, has been promoted to managing editor of Nutrition Industry Executive and Natural Practitioner.
“The new VRM editorial team along with myself, Associate Publisher Russ Fields, Advertising Sales Manager Roy Kieffer and the rest of our amazing staff look forward to continuing to serve the communication and informational needs of the health and natural products industry,” McSweeney noted. “In fact, we have some exciting new products and services in the works that we plan to announce very soon, so stay tuned!” he concluded.
Pure Encapsulations Expands PureHeart Initiative
Pure Encapsulations (Sudbury, MA) has announced the expansion of its PureHeart initiative with a new strategic partner and innovative daily packet. The PureHeart initiative aligns Pure Encapsulations’ research-based, cardiometabolic supplements with strategic partners to provide health care professionals with a full-service, personalized healthcare platform—Screening + Supplements = Success.
For more information, visit www.pureheartprotocol.com.
“We announced our newest PureHeart partner, Boston Heart Diagnostics Corporation, at The Institute for Functional Medicine (IFM) Cardiometabolic conference in Boston,” stated Joy Devins, vice president, at Pure Encapsulations. “We were proud to have as our guest speaker Michael Dansinger, MD, professor at Tufts University and Medical Director for Boston Heart Diagnostics, who discussed their proprietary biomarker solutions, including HDL Map and Cholesterol Balance Test, along with the Boston Heart Lifestyle Program.”
Along with the new partnership, the latest addition to the PureHeart line of nutritional supplements is PureHeart Pure Pack, a daily packet featuring a comprehensive blend of vitamins, minerals, CoQ10, antioxidants and essential fatty acids designed to support arterial and overall cardiovascular health.
In addition to Pure Encapsulations’ newest partner, Boston Heart Diagnostics Corporation and founding partner Cleveland HeartLab, PureHeart has expanded to include Bariatric and Oral Systemic specialists, as well as SilverStaff Clinical Laboratories.